SUMA Wealth x Wells Fargo Brand Activation
Luna Events teamed up with SUMA Wealth and Wells Fargo Bank for an engaging UC Merced brand activation. The experience boosted social media visibility and captured valuable lead contacts by encouraging graduates to instantly share branded photos.
Results
Captured 500+ email addresses during the activation
Guests received their photos instantly by email
Created opportunities for organic social media sharing as graduates and families shared their branded photos online
SUMA received a large library of professional branded event photography for future marketing, social media, and website content
Successfully created an engaging experience that encouraged attendees to interact with the SUMA brand
Accommodated large groups at the portrait station while also providing a traditional photo booth experience
Client Objectives
Increase brand engagement
Capture attendee contact information
Encourage social media sharing through branded digital photos
Provide guests with instant digital photo delivery
Generate branded content for future marketing campaigns
Build a library of professional photos for website and social media use
Create a memorable activation for students and their families

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